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What is OLED?

OLED – Organic Light-Emitting Diode – is a type of display technology that makes it possible to reach dark black levels from ultra-thin screens while, at the same time, making TVs more efficient and eco-friendly.

Here’s how OLED technology works: an organic, carbon-based film is placed between two conductors and, when an electrical current is passed through, it emits light.

This process takes place in every single pixel in an OLED display.

This differs from an LCD (Liquid Crystal Display) panel, which requires a backlight (typically made of standard LEDs) to light up the liquid crystals and create an image. Not only does this require a lot of energy, you also can’t achieve true blacks as the backlight affects neighbouring pixels.

With an OLED panel, the organic pixels are self-emissive, which means they generate their own light – and so can become pitch-black when turned off.

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When you order a product on Lu Gold Store, you are picking up directly from the Brand Warehouse or Showroom in your city. We work only with the sole authorised distributor for that brand, we do not engage dealers or sub-dealers.

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Ordered an item (Scanfrost Microwave) from Lu Gold store for the first time, even though i was worried about delivery, given the current circumstances . I'm highly impressed by their quick response to order confirmation and steady update on status of product delivery. They also delivered sooner than i expected. I am very satisfied with the product i ordered. .

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